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SEO by your self!Research Key words

You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself

Research your Keywords
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Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.

After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and don't forget of alternative words that could be used (an example could be "new car Littleton"). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.

Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords and harder to achieve higher ranking with. If your goal is to obtain a high ranking for the term “auto insurance”, the path to achieving it may be long. Try to make your keywords the ones that are most related to your business and not riddled with vagueness or extremely competitive. Make each phrase about two or three words in length like the previous example.

Now that we have your keywords we will move on to the next step.




Site Text
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Your site text is made up of the wording that is on your web page. There is a phrase for search engines and it is content is king. Search engines love unique content and your keywords should be placed in key locations within the content so Google understands the relevance your site has to them. Also make sure that your copy reads well around them as it needs to make sense for your visitors who are most important.

Keywords can be placed in headings, at the top of pages, in bold or italics, used as link text for other pages of your site and in your title tag.

Add additional content after you are finished tuning up your webpage. Give more detailed descriptions of the products and services you offer. Provide a frequently asked questions page and pages of articles that pertain to your products or services.

With your design you should keep in mind that search engines cannot read images nearly as well as text. Sites that are made up with excessive flash or pictures really impede how well they can read the content of your site.



Link Building
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A common way of thinking about links is that every link from another site that leads to yours is a vote for the popularity of your site. Every quality link you receive can improve your search rankings.

The quality of your inbound links is more vital than the quantity. The preferred and more valuable link is from sites that are relevant to your niche and with authority (highly regarded in the niche). A quality directory with relevant categories is another example. Just a few quality links with authority can have more value for your site than hundreds of lesser quality. Think of it like you do your personal business network. Both can have a strong effect on the success or failure of your business.

Take time to consider all the other relevant websites in your niche such as organizations, industry affiliates and non-competing companies. Send them a email introducing yourself, your products and services and explain how your website could benefit their visitors. Then politely suggest that they create a link to your website from theirs.



Record the Results
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Over time you should watch and record your search engine rankings by doing a Google search for your chosen keywords to see where you rank. You can also monitor where your visitors are coming from by watching your hosting reports. Do this for each significant page of your website.

Continue to add to your websites content and increase the links to your website over time. This needs to be an ongoing effort for as long as you want visitors to your website.

As you continue to record the results of your efforts you should see the traffic increase and with that your sales. Know where your visitors are coming from so you can continually monitor your marketing efforts successes. Only by measuring it do you know where and how to improve it.

Optimizing Your Site for Both Google and Yahoo!

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.

The primary reason for the difference in ranking algorithms is that Google owns the patent on Page Rank (PR), named after Google's founder Larry Page। As a result of owning this patent, other search engines need to place more emphasis on different optimization factors including website URL, keyword density and so on.

What are the greatest differences in search engine algorithms?

Google places a significant amount of emphasis on inbound links to your website. The value of these inbound links are measured based on their Google PR. The more links you receive from high Google PR web pages, the better your search result placements will be for a given keyword or search term.

Yahoo places emphasis on website URLs, meta tags, and keyword density. These factors can be analyzed on any website with a limited amount of effort, allowing Yahoo to quickly and easily rank websites properly.

How you can optimize your website for both Google and Yahoo!

The challenge all website owners face is making the most of their optimization efforts. When thinking about search engine optimization, you need to cover all the bases. To do so, pay particular attention to the following guidelines.

Keyword Targeted URL. If your website URL doesn't contain your keywords, consider purchasing a new one or creating a new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm). Having your keywords in the URL helps improve both your Yahoo and Google search results. Yahoo weighs the website address as an important ranking factor. Google values a keyword rich URL when third party websites place a link to your site using nothing but a web address.

Meta Tags. Although not as important as they once were, Yahoo still uses meta tags to help align search engine rankings and appropriate website pages. Make sure that your meta tags are complete and include your keyword phrases in the title, description, and keyword tags.

Keyword Density Between 6 - 8%. Although much has been written about the importance of keyword density remaining between 2 - 3%, Yahoo looks for sites with keyword densities as high as 8%। Don't be afraid to include your keywords throughout your webpage content. Make sure however, that your keyword density is not more than 8%.

Link Building. This is the most important factor for increasing Google search result placements. Develop a link building campaign and give other sites a reason to link to your site. This may include free downloads, tools, or other valuable resources.

Site Map. Publish a sitemap. This makes it easy for search engines to spider your website and access all of your most important web pages. Site maps should be accessible from your home page and kept up-to-date.

Optimizing for both Google and Yahoo can be challenging. Following basic seo principles and working to develop incoming links can help you reach the top of the largest search engines. Apply these techniques regularly to see the greatest results.

A and B of SEO

There are two types of search engines: Search Engine Directories and Search Engine Spiders. Each search engine (regardless of whether it is a spider or a directory) uses unique criteria for "ranking" websites.

1. Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each website and rank them according to a set of guidelines such as website content, website functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.

2. Spider driven search engines use "robots" to spider websites across the Internet. Robots "crawl" each website and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more. Google.com is the most popular spider driven search engine.

Earning Top 10 Search Engine Placement is complex and highly competitive for three reasons:

1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web

Beware from MICROSOFT / STAATLOTERIJ

Few days ago I received a mail from Promotions Department Of Microsoft / Staatloteri to notifies me that
I won a cash prize of $ 1,000,000.00 !!!
I was wondered and started to find more details about this stuff. These are the result that I found.Yes, there really is a Staats lottery in
Holland. No, this email has absolutely nothing to do with it. Nor is it anything to do with Microsoft. It’s a fraud, a fake a scam.You’ll be asked to send them money to release your prize. Any money you send them will simply be kept by hte criminals.

No prize will ever be sent to you, no matter what you do.
Ignore it.

—————————————————————————————–
CONJGRATULATIONS! YOUR EMAIL ACCOUNT / ADDRESS HAS WON.FROM: PROMOTIONS DEPARTMENT OF MICROSOFT / STAATLOTERIJ,
WINNING NOTICE FOR CATEGORY “A” WINNER.

Ref. No:LSLUK/2031/8161/06.
BATCH NUMBER: 14/011/IPD.
Email:Netpointclaims06@aim.com
Attention: Dear Winner , Microsoft / Staatloterij International has just concluded its final draws of it’s periodical promotional program. An exclusive list of email addresses of thousands of individual and corporate bodies were picked by automated random computer search from the internet with serial number 5772-54 drew the lucky numbers 3-4-17-28-35-44 and consequently won in the First Category.No tickets were sold. Your email address emerged as one of two winners in the gold stakes category “A” as email addresses were soughted, from a total number of 1,000,000 addresses drawn from all over the globe. After an automated computer ballot of our International Promotions Program, only two winners emerged in this category and therefore each are to receive payouts of $1,000,000.00(One million United States Dollars)only from the total of $2,000,000.00 usd ( Two million united states Dollar ).
However, every email address selected was accompanied by a reference and ticket number, after the cyber lotto selection, the below ticket and reference numbers emerged as one of the lucky winners in the above category. Reference number for your prize is: LSLUK/2031/8161/06.
BATCH NUMBER: 14/011/IPD.
ticket number: 50941465206-529.

For your prize claim processing, we have employed the service of an lnternational Trust firm. They are to handle the transfer of your cash prize of 1,000,000.00 Dollar in line with our procedures and upon your directions. Your prize has been insured to its full value with your email address and will be transferred to you under their professional service.
To immediately initiate the processing of your prize claim, please contact the under-mentioned at our claims department;

Dr.Hendrik Van Bos , Mrs Cheryl Klein Huis
NETPOINT CLAIM MANAGEMENT SERVICES.
TEL/ 0031-619-253-449.
Email:netpointclaims06@aim.com

In your best interest(s), you must initiate contact within three weeks of receipt of this Correspondence. Attorney / Fiduciary Agents, are to handle all matters with regards to legalization of your winning documents.You are also advised to send a copy of this email, to the Director of operations at the claims department, Dr. Hendrick Van Bos. You may be required to provide any of the above information during the process of collecting your prize. We congratulate you once again and it is our hope that you participate in any of our international programs in the nearest future. Thank you and Congratulations!!!. Sincerely,
Mrs.Hillary Van Der Hoofd.
Promotions Manager,
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This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager.
*Microsoft Copy right 2006*

End of life of PHP 4 !

PHP.net officially announced that they will not going to support the PHP 4 older version from 31st of December 2007.

From php.net site:

Today it is exactly three years ago since PHP 5 has been released. In those three years it has seen many improvements over PHP 4. PHP 5 is fast, stable & production-ready and as PHP 6 is on the way, PHP 4 will be discontinued.

The PHP development team hereby announces that support for PHP 4 will continue until the end of this year only. After 2007-12-31 there will be no more releases of PHP 4.4. We will continue to make critical security fixes available on a case-by-case basis until 2008-08-08. Please use the rest of this year to make your application suitable to run on PHP 5.

For documentation on migration for PHP 4 to PHP 5, we would like to point you
to our migration guide. There is additional information available in the PHP 5.0 to PHP 5.1 and PHP 5.1 to PHP 5.2 migration guides as well.

Thanks to php.net and Aslam